Beat the competition! Make it “no contest!“
Find your own unique selling propostion (USP) when you want to make your start-up scented soy candle home based business stand apart from everyone else in the crowd. Make their offerings just HOHUMDRUM ordinary candles. When you develop a loyal customer base, they will come back to you time and time again to buy, expanding your sales revenue.
Here’s a new twist to consider. Promote going green. So how do you sell exceptional scented soy candles better than anyone else’s? Be a purist. Go completely organic. If you want to make an 100% organic scented soy candle, the candle wax, the candle scent and candlewicks you select for your soy candles have to be organic too. Promote the fact you are using 100% all natural organic soy candle wax, and while you are at it, throw in the fact you are also supporting the Amerian Farmer, helping to revitalize the USA economy, and helping to reduce dependency on foreign oil, because paraffin is a petroleum based product.
In another article I wrote about starting a teen home based business where I offered other ideas on how to make your own unique selling proposition. What will make you stand out above any competition? I would recommend reading this article too to spark new ideas.
When you want to start a home based business candle venture, you will want to cultivate the repeat customer. This is very important to consider when you start your own soy candle business from home. Exceptional top notch quality will appeal to an entire culture of organic purists. Not only that, your candle saftey labels will also advertise for you.
There are lots of different qualities of fragrances or essential oils available, so think about purity and quality when you are looking to buy your fragrance oils whether you are making 100% organic soy candles or not. You won’t regret it.